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Brand-owner review follow-ups: - Shop hero (§27): add four skewed, category-coloured jump-buttons under the hero text that smooth-scroll to each section; remove the white gap below the hero so the green flows straight into the first colour banner. - Revitalization (§24): remove the off-brand "Revitalization Center" section from the homepage and strip the dead /#revitalize nav links from all pages. Component + i18n + DS docs kept in reserve. - Sport-Profi (§25): reclassify from care → wash (it's a laundry product). - Origin (§26, G1): remove the "Das Original aus Österreich" / "The original from Austria" sentence from the footer tagline (DE + EN). Docs: STYLE-CHANGES.md §24-27, simple guide, and a new on-brand HTML render STYLE-CHANGES.html (mirrors the review-status page design). dist/ rebuilt. Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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Kaiser-Natron® — What Changed (Plain-Language Guide)
A non-technical summary of the visual and content changes to the site. The detailed developer version lives in STYLE-CHANGES.md — this file is the same story without the code. Keep both updated together.
Look & feel
- Colours. The site now uses the official brand palette: the deep brand green, a crimson red for anything clickable (buttons, "add to cart"), and a soft mint that lights up links when you hover them.
- Backgrounds are white. Pages sit on clean white instead of the old tinted panels, so products and text stand out.
- Brand typeface. Headlines and text use the brand's own "Zeitung" font, loaded directly by the site (not borrowed from Google), so it always looks the same and loads fast.
- Section dividers are diagonal. The wavy lines between coloured bands were replaced with clean diagonal edges.
- Buttons. All buttons share one consistent style — crimson with white text. The big "call to action" buttons on hero banners stand out clearly.
- Removed the yellow highlight. Headlines no longer use the old yellow accent; they're cleaner now.
Brand details
- Trademark & spelling. Every visible mention now reads Kaiser-Natron® — hyphenated, with the ® symbol.
- Hero headline. The opening line now speaks to versatility — "Kaiser-Natron® for almost anything at home" — instead of the old "that should shine" wording.
- Intro artwork. The brand intro uses the official Hebe + waterfall artwork.
- 250 g pack image. The large pack image was recoloured to the correct brand green so it no longer clashes with its background.
- "One powder, a hundred uses" banner. This banner used to show the bath product, which didn't match its message. It now shows powder (the bulk bucket), and its buttons add/link to that powder product.
- Logo & search. Prices in the search dropdown are now white so they're readable on the green bar.
Honesty & content
- "AI Edited" note on bundle images. The bundle photos that were AI-assisted now carry a small, honest "AI Edited" caption. (These can be switched off the moment real photographs replace them.)
- Revitalization section removed. The off-brand "Revitalization Center" section (icons + name the owner flagged) is taken off the site for now. It's kept in reserve and can return with a corrected name later.
- "The Original from Austria" removed. That claim is gone from the footer tagline (German + English), which now just describes pure natron for the kitchen, home and care.
- Membership fully removed. There's no membership programme, so every trace of one is gone: the "become a member" button, the lower "member price", and the member-perks wording. Bundles now show a single price everyone pays, and the section talks about why a bundle is handy (curated sets, everything for one area, one delivery) instead of member savings.
The shop, by use
- Four colour-coded sections. The shop is now organised by what you're doing,
each with its own brand colour:
- Küche / Kitchen — lime green (baking, cooking, digestion)
- Reinigung / Clean — grapefruit red (household cleaning)
- Wäsche / Wash — plum (laundry & textile care)
- Pflege / Care — orange (bath, body)
- Banners. Each section opens with a full-width colour banner showing its star product, with an "add to cart" and a "learn more" button.
- Quick category buttons. Under the shop's main heading there's now a row of angled buttons — one per category, each in its own colour — that smoothly scroll you down to that section. The green header now flows straight into the first coloured section (the little white gap is gone).
- Sport Profi moved to Laundry. It's a laundry product, so it now sits under Wäsche / Wash instead of Care.
Category pages
- Three dedicated pages are now reachable from the footer: Küche, Reinigung (Haushalt), and Pflege — each a fuller landing page with its own products, benefits and call-to-action.
- Consistent names. These pages and their footer links now use the same short names as the shop sections, so everything reads the same way.
- Wäsche / Wash page is on hold until its brand copy is supplied — laundry is already covered by the shop's Wash section in the meantime.
Still waiting on a decision (content owner)
- Remaining origin wording — the "Original from Austria" line is gone, but a couple of "bottled in Austria" mentions and the Vienna imprint address remain. Let us know if the correction should extend to those.
- Holste & Linda product descriptions — these aren't on the brand site, so the copy needs to come from you.
- Wäsche / Wash landing page — provide copy if you want a dedicated page.
- Legal pages — Terms (AGB), withdrawal/cancellation, shipping, delivery costs, and the manufacturer-vs-reseller transparency note.